Gung Ho The World s Most Important Sectors Of The Economy

Gung Ho The auto industry is a part of the world’s most important sectors of the economy. In the post WWII, United States â€Å"produced about 75 percent of the of world s auto production† (Automotive Industry). However, all this statistics changed in the 1980s, when Japan overtook the leading production spot. The movie â€Å"Gung Ho† is a representation of the corporate rivalry and tension between the two countries, at that time. This classic comedy with historical prospective, illustrate the cultural clashes, differences in values and goals, leadership, and a teamwork between the U.S. and Japan. In the first part of the movie, the main character Hunt Stevenson, made a trip to Tokyo, in effort to pursue a Japanese investment in his hometown’s auto factory. This was the only way for the local auto manufacturer to keep its door open, prevent large unemployment, and save families. At the first corporate meeting in Tokyo, we saw how the main character came across to be unprepared and ignorant to Japanese culture. Rather than getting familiar with at least some of the nation’s customs to try to impress the potential investor, he barged in with the cheap, portable projector into the multi-million, high tech conference room, begging for pity for his hometown. Desperate for help, the U.S. union’s HR/management department did not study nor follow the matching model – â€Å"the organization and the individual attempt to match the needs, interests, and values that they offer each other† (Daft pg.Show MoreRelatedPorsche Business Model10774 Words   |  44 Pagesdevelopment, the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor, but only the ones of combustion engines. This is one of the markets that make the world economy grow, in fact the automotive market is the world’s most important economic sector by revenue. This market as sated above does only include the four main principles of the car market. It does not include businesses which cars about the customer after the delivery of the car, such as repairingRead MoreInternational Management67196 Words   |  269 Pagesenvironment continue unabated. The global financial crisis and economic recession have challenged some assumptions about globalization and economic integration, but they have also underscored the interconnected nature of global economies. Most countries and regions around the world are inextricably linked, yet profound differences in institutional and cultural environments persist. The challenges for international management reflect this dynamism and the increasing unpredictability of global economicRead MoreCase Study16130 Words   |  65 Pagesgiven the ‘Beacon Company’ award by the South West Regional Development Agency. It is the first housing association, and one of just a few not-for-profit organizations, to have been given this award, which ‘brings together some of the South West’s most forward thinking and ambitious companies to promote success and spearhead the growth of the region’. This status is given to companies that can demonstrate outstanding achievement across a range of criteria. In Aster’s case the rapid growth and influenceRead MoreNational Security Outline Essay40741 Words   |  163 Pagesï » ¿TABLE OF CONTENTS FOR NSL READING CHAPTER 1: National Security Law and the Role of Tipson 1 CHAPTER 2: Theoretical approaches to national security world order 4 CHAPTER 3: Development of the International Law of Conflict Management 5 CHAPTER 4: The Use of Force in International Relations: Norms Concerning the Initiation of Coercion (JNM) 7 CHAPTER 5: Institutional Modes of Conflict Management 17 The United Nations System 17 Proposals for Strengthening Management Institutional ModesRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagestopics as organized in typical marketing texts. With most cases it is not possible to truly compartmentalize the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis

The Affordable Care Act ( Obama Care ) - 908 Words

For this reaction paper, I have chosen the topic of whether or not I believe that the Affordable Care Act (Obama Care) should be repealed, replaced with something else, or stay in its current form. I believe that Obama Care should be fully repealed. However, I don’t believe that just repealing this legislation is enough. I believe that there should be a series of reforms ready for implementation that follow free market principles and that will restore economic freedom. There are far more cons than pros about Obama Care, which is all the more reason that it needs to be repealed. First of all, in order to get the money to help insure all of the people who have Obama Care there must be more taxes. These taxes are mostly on high-earners and†¦show more content†¦Although I have only named a few cons of Obama Care, there are more where those came from. With the upcoming election for president, we have a chance at having Obama Care repealed. The presumptive Republican party nominee, Donald Trump, has a plan in place that will be ready to take action if he is elected president. If he is elected president, Congress will be asked to immediately repeal Obama Care. Together Donald Trump and Congress will then work together to implement a series of reforms that follow free market principles. The reforms will restore economic freedom to everyone in this country. Donald Trump’s plan will broaden health care access, make health care more affordable, and improve the quality of the care available. As part of a comprehensive reform effort, the Trump Administration will work to restore faith in government and economic liberty. The first step in the reformation will be to completely repeal Obama Care. The individual mandate must be eliminated because no one should be required to buy insurance unless they want to. The second step of his plan will be to modify the existing law that prevents health insurance being sold across the states. As long as the insurance complies with the state’s regulations, it should be able to be sold there. Next, individuals should be allowed to deduct health insurance premium payments from their tax returns. If businesses are allowed to do

Short Story - 1618 Words

Im glad you agreed to meet with me, Mac started, nervously. In a long list of ways this could possibly turn out, a lot of them were very, very bad. Ill be honest, Mac, I was surprised to hear from you. Nina Howard sipped a Manhattan, in a booth at a bar uptown, not entirely sure why shed been summoned. Swallowing an uneasy chuckle with her sip of drink, Nina waited for some sort of explanation; Wills voicemail playing on repeat in her head the entire time. Look, I... dont know how this whole thing works... Tucking dark hair behind her ear, Mac cleared her throat and tried to infuse good-will and human-decency into her voice. Its... going around the water cooler at work that, uh, you and Will... dated. Mac†¦show more content†¦We cant afford any more scandal now, especially Will, and... well, Im sure youd like your private life to stay well, private, too. Thoughtful rationalization was going to have to work with Nina Howard this time, Mac thought, because it was really all she had. Have you seen me posting any articles about my other exes? My other personal relationships? Nina tried not to laugh when Mackenzies face went white at her tone. Well, no, but... But they werent celebrities, cmon Mac, youre not a chicken, finish the thought. My other exes werent newsworthy, because they werent celebrities, and because Will is, hes endanger of becoming my new full-focus tell-all takedown piece. Slugging back the last of her drink, Nina wasnt sure why Macs accusations hurt worse than anyone elses. They just did. You dont actually call them that, do you? Mac heard her own voice shrink, Like... Its not actually called a take- Im not planning on writing about why I broke up with Will McAvoy, Nina interrupted, exasperated, and not just because I didnt break up with him, he broke up with me. Im not planning on writing anything about the two months I dated him. Idly, Nina wondered if Mac believed anything she was saying. But... a little friendly advice, Mac? Ninas tone dipped somewhere way colder than friendly, Id be less worried about the risk Im putting Wills jobShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

18th Century Poem Analysis Essay Example For Students

18th Century Poem Analysis Essay These works are acknowledged as, The Rape of Lock and The Eve of St. Agnes. Alexander Pope takes his readers on a hatred filled epic. A robust piece of literature and love induced psychoses in, The Rape of Lock. On the other hand, The Eve of St. Agnes told a tale of life, love, death, and eternal fate in heaven. These two brilliant writers have given two magnificent poems. Pope exhibits many characteristics of a narcissistic human being. His independence in life shows through his writings in fiction. Which inevitably portray his deeper feelings of life. Popes efforts here are of outstanding quality. However, his poem did fail to convince Arabella to rÃÆ'Â ©sumÃÆ'Â © her engagement to Lord Petre. Most of Popes efforts here were written with time. Now, Keats has romantically serenaded his reader with descriptive lust and desire, which can be compared with popes efforts by the difference in eighteenth century literature and romantic poems, their descriptive natures and ideas they portray to the reader through their writing. Pope has written an eighteenth-century poem which he calls, An Hero-Comical Poem. This poem has exalted an over all sense of worthlessness for common rules. The mentioning of Achilles and the ever-popular Aeneas, are symbols of Popes Gothic style. Pope speaks almost G-D like throughout, The Rape of Lock. Contrary to Keats, who is more down-to-earth with his sense of realism in his writings. In the beginning of Keats romantic premise to life in St. Agnes, all is cold. The opening sequence brings a sense of reali sm to this bitter cold scene. Cold owls, rabbits, and numb fingers on a holy, Beads man. The Beads man symbolizes the sense of age and spirit. Much of this poem is a test of Keats inner soul or spirit. He has lead himself to St. Agnes for his own personal account of life in a time long gone. Keats romantic style has brought visionary raw emotion to the aching hearts of all his readers. Then, both poems go separate ways in their tales of body and spirit. Taking account of all differences in these two works, has brought out a sense of unknown extasy. Pope displays morality with his own twists on fate and man kinds inability to rationalize right decision making in life. He complicates this with, Moral superiority and his visions of old styles blended with his attitude for recognition. Pope has indulged the reader in consistent religious order, and awkward justice for mankind. However, when viewing Keats poem stanza by stanza, much is revealed. Keats tale starts as a direct eagerness for future considerations. His image of love and old age creates a stifled knot in the stomach of the reader. Enthusiastic resistance is overcome by Keats smooth flow, and harmonizing beauty in heaven. Angels and death are brought together like osmosis. His ability to start off in a cold bitter atmosphere of regret, and then sway the readers emotion to a peaceful loving atmosphere is in itself astonishing. Desire brings Keats to the heightened point of emotional gratification within, The Eve of St. Agnes. St. Agnes is such a peaceful age-old memory for Keats. He presents strength when pain is being inflicted. His early images of purgatory, show Keats in a bind of human emotion and regret for past sins. However, Pope does this as well throughout, The Rape of Lock. Although, Pope is less likely to find a happy medium in his tale of tolerance. He does manage to relinquish all his desires for the sake of his own inner strength. This strength is portrayed more intensely through his soul. Memories are key to the anguish of the poem. In all of Keats mediocre issues come love and honor. The entire tenth stanza is caused by the emotions involved with love. However, this must leave some readers at a loss. Keats doesnt seem to really care whe ther anybody understands him. Keats only concern is to repent and achieve harmony in life with his body and soul. Transcendentalism in Dead Poets Society EssayEach of these two poets has signified their lack of realism with a substantial concern for age-old myth, and undeniable love. The portrayal of love in each poem has brought most of the emotional satisfaction from the reader. Hence, having observed these two magnificent artists for their personal adherence to the reader, it is necessary to delve into the emotional collaboration of imagery and its effect on the mind, body, and soul of the two sides involved in each reading. Imagery can sustain many possible contradictions on the writers intentions. For instance, Keats hides his charactersPorphro and Madeline in order to present a more lustful in-depth love. Safety is a key to Keats prolific attitude on the secrecy of a womans virginity. A wholesome outlook is always in the future, it would seem. However, this outlook is never reached throughout the poem. In comparison with Pope, Keats has distinguished himself in his writing. Pope relies on old myths and obscure legends in order to achieve his outcome of clarity. Each writer has their own hero of the day. In each writers mind is the idea that one can be g-d through their own scripture. Each must be excused for not always being able to know what is still real and what is fiction in life. Their expensive minds have brought their own personal truth to light. Can they hear the crying of their love sick pasts? In classic style, Pope has brought dreams to reality. While Keats has more realistically attended to his personal experiences. In addition to women, love, g-d, sex, soul, mind, and body, Keats and Pope have taken different outlooks on many similar issues. Keats has given the reader a more intense feeling of desire and lust, then Pope. However, when myth and love collide Alexander Pope has answered with his tale of g-ds, angels and afterlife. As an empirical narcissistic person, I have romanticized about the romances Keats has described. His inner thoughts are more clear, then those of Pope. Additionally, Pope is more morbid and in a way sour about his shortcomings in life. Which are expressed significantly in many of Popes images. For instance, poetic eyes is used by Pope on line 124. This image can be expressed as a better way for the reader to see that life imitates art! Now, viewing both works in detail has brought out an arousal of insecurity and misunderstood quality. However, each has distinguished its own identity by its style. Referring back to the comparison of Pope and Keats styles can be quite an enhancement upon the cerebral context in each poem. Pope has strictly concerned himself with literary merit, and ghostly apparitions of old tales that haunt all writers of the possibility for brilliance. Keats however, has staked his claim as a romantic idealist of love and thought. Mind, body and soul are key factors in both of these works. Heaven is portrayed as a savior to man, and an unforsaken goal for others. Spirituality reigns deep within the hearts of both Keats and Pope. Consequence is not an issue, but the ability to repent through words of wisdom is. This is what keeps Keats and Pope saneAs well as many other writers, including myself. With wisdom comes age, and with desire comes lust. Therefore, romantic poets need to be preserved for their tremendous ability to stretch the common ability to comprehend all of lifes trials and tribulations as seen here in all its glory!

Castaway and Into the wild Research Paper Example

Castaway and Into the wild Paper Into the Wild by Jon Krakauer and Castaway, directed by Robert Zemeckis, both describe and explain the journey of two young men while living in the wild, and the mountains they must climb to achieve their main goal: survival. However, both men go through entirely different experiences for different reasons. Chris McCandless, from Into the Wild, decides to leave everything he has and to go on a journey through the United States, which takes him to Alaska. There he spend his days on an abandoned bus. He lives a very comfortable life style compared to Chuck Noland from Castaway. Chuck doesnt have a comfortable shelter, cooking devices or washing abilities that McCandless has. More importantly, the reasons why they are on their journeys are entirely different. McCandless chose to be in Alaska and to live on the land. Nolands plane crashed into the ocean, which forced him to be stranded alone on an island. Throughout these two stories, Robert Zemeckis still comes to the conclusion that when a man is trying to survive and when his life is in danger, he will do anything to live. I agree with this, I feel anyone would try to survive with all their might. Life is not something just to throw away. We will write a custom essay sample on Castaway and Into the wild specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Castaway and Into the wild specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Castaway and Into the wild specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Noland has experiences on the island which overall force him to survive. When first becoming stranded on the island, Noland seems terrified. Its seen as ironic because just before he was portrayed as a fearless and self-confident employee of a mainstream shipping company. Nolands first gut feeling when arriving on the island is to collect all the wreckage from his plane that floats up on shore. Zemeckis belief seems to become true at this point. After this situation, Noland collects boxes and builds his first shelter. This puts him on a mission for food, which overall forces him on a diet of coconuts and small crabs. After his first attempt of getting off the island was unsuccessful, it seems the only possible way for survival is to wait on the island for someone to rescue him. At this point, Noland decides the only way to get off the island is to live no matter what and deal with the obstacles he will have to climb over. Throughout the four years on the island, Noland generates a calendar, time system and wind patterns. Time is something thats not as easily watched on the island as it was when Noland was in civilization. Throughout his time on the island, death seems to throw itself at Noland. Receiving the skate with sharp blade, the box with angel wings, and his dead comrade from the airplane, seem to remind him of death. The thought of suicide becomes visible when Noland builds a noose out of a rope. However, the site of his fiancees picture is the only reason why Noland wants to survive. He needs human contact. He becomes so lonely living by himself that the only way for him to live and not to commit suicide is to create Wilson. He uses a volleyball as his means of socialization which over his four years on the island makes him more sane than he would be without it. However, talking with a volleyball only makes him live until his sail gets washed up on shore where he has an awakening, We might just make it. Did that thought ever cross your brain? Well regardless I would rather take my chance out there on the ocean, than to stay here and die on this shit-hole island spending the rest of my life talking to a goddamn volleyball, Noland explains to Wilson. Noland obsesses with the tide, getting off the island is now a must, Ive got to keep breathing. Because tomorrow, the sun will rise. Who knows what the tide could bring? Noland says. At this point, he makes a raft with his new sail and breaks away from the island with the right tide. Noland returns to civilization, where has life restarts.

Learn About the Central Asian Country of Afghanistan

Learn About the Central Asian Country of Afghanistan Population: 28,395,716 (July 2009 estimate)Capital: KabulArea: 251,827 square miles (652,230 sq km)Bordering Countries: China, Iran, Pakistan, Tajikistan, Turkmenistan and UzbekistanHighest Point: Noshak at 24,557 feet (7,485 m)Lowest Point: Amu Darya at 846 feet (258 m) Afghanistan, officially called the Islamic Republic of Afghanistan, is a large landlocked country located in Central Asia. About two-thirds of its land is rugged and mountainous and much of the country is sparsely populated. Afghanistans people are very poor and the country has recently been working to achieve political and economic stability despite the reemergence of the Taliban, following its fall in 2001. Afghanistans History Afghanistan was once a part of the ancient Persian Empire but was conquered by Alexander the Great in 328 B.C.E. In the 7th century, Islam arrived in Afghanistan after Arab peoples invaded the area. Several different groups then tried to run Afghanistans lands until the 13th century when Genghis Khan and the Mongol Empire invaded the area. The Mongols controlled the area until 1747 when Ahmad Shah Durrani founded what is present-day Afghanistan. By the 19th century, Europeans began entering Afghanistan when the British Empire expanded into the Asian subcontinent and in 1839 and 1878, there were two Anglo-Afghan wars. At the end of the second war, Amir Abdur Rahman took control of Afghanistan but the British still played a role in foreign affairs. In 1919, Abdur Rahmans grandson, Amanullah, took control of Afghanistan and began a third Anglo-Afghan war after invading India. Shortly after the war began however, the British and Afghans signed the Treaty of Rawalpindi on August 19, 1919 and Afghanistan officially became independent. Following its independence, Amanullah attempted to modernize and incorporate Afghanistan into world affairs. Beginning in 1953, Afghanistan again closely aligned itself with the former Soviet Union. In 1979, though, the Soviet Union invaded Afghanistan and installed communist group in the country and occupied the area with its military occupation until 1989. In 1992, Afghanistan was able to overthrow Soviet rule with its mujahideen guerrilla fighters and established an Islamic Jihad Council that same year to take over Kabul. Shortly thereafter, the mujahideen began having ethnic conflicts. In 1996, the Taliban then began rising in power in an attempt to bring stability to Afghanistan. However, the Taliban imposed strict Islamic rule on the country which lasted until 2001. During its growth in Afghanistan, the Taliban took many rights from its people and caused tensions throughout the world after the September 11 terrorist attacks in 2001 because it allowed Osama bin Laden and other Al-Qaida members to remain in the country. In November 2001, after United States military occupation of Afghanistan, the Taliban fell and its official control of Afghanistan ended. In 2004, Afghanistan had its first democratic elections and Hamid Karzai became Afghanistans first president via election. Government of Afghanistan Afghanistan is an Islamic Republic that is divided into 34 provinces. It has executive, legislative and judicial branches of government. Afghanistans executive branch consists of a head of government and chief of state, while its legislative branch is a bicameral National Assembly made up of the House of Elders and the House of People. The judicial branch is comprised of a nine member Supreme Court and High Courts and Appeals Courts. Afghanistans most recent Constitution was ratified on January 26, 2004. Economics and Land Use in Afghanistan Afghanistans economy is currently recovering from years of instability but it is considered one of the poorest nations in the world. Most of the economy is based on agriculture and industry. Afghanistans top agricultural products are opium, wheat, fruits, nuts, wool, mutton, sheepskins and lambskins; while its industrial products include textiles, fertilizer, natural gas, coal and copper. Geography and Climate of Afghanistan Two-thirds of Afghanistans terrain consists of rugged mountains. It also has plains and valleys in the northern and southwestern regions. The valleys of Afghanistan are its most populated areas and much of the countrys agriculture takes place either here or on the high plains. Afghanistans climate is arid to semiarid and has very hot summers and very cold winters. More Facts about Afghanistan Afghanistans official languages are Dari and Pashto Life expectancy in Afghanistan is 42.9 years Only ten percent of Afghanistan is below 2,000 feet (600 m) Afghanistans literacy rate is 36% References Central Intelligence Agency. (2010, March 4). CIA - the World Factbook - Afghanistan. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/af.html Geographica World Atlas Encyclopedia. 1999. Random House Australia: Milsons Point NSW Australia. Infoplease. (n.d.). Afghanistan: History, Geography, Government, Culture -Infoplease.com. Retrieved from: infoplease.com/ipa/A0107264.html United States Department of State. (2008, November). Afghanistan (11/08). Retrieved from: state.gov/r/pa/ei/bgn/5380.htm

Examine the market research required for the catering company as a new Lab Report

Examine the market research required for the catering company as a new start-up sole trader company - Lab Report Example Subramaniam and Coyne (2013) emphasised that due to the intensity of rivalry that start-ups face, market researches are very important for them in ensuring that they take the right actions towards their targeted market. In the current case, the start-up sole trader is a catering company with 5 workers and 1 owner. All workers have the same level of skill in driving, baking, cooking and making of table. The staff of the company are considered well motivated for the roles they are assigned. The business idea of the new start-up sole trader company is to organise parties for individuals, families and corporate bodies. This means that the company is broadly in the hospitality industry as its business orientation requires the provision of food service to clients (Davis, Eisenhardt and Bingham, 2009). This enterprise is considered appropriate for the sole trader given that the sole trader has personal experience in catering. There are various price strategies available for the sole trader. On the whole, pricing is based on the client size and the nature of service requested. This is because there are general services and prestige services. There is also a pricing formula where the larger the client size, the lower the price per head of service received. An ideal price for general service is $10 per head whiles that for prestige service is $15 per head. The sole trader liaises with external suppliers who use the route planning model of logistics as way of achieving efficien t logistics (Ciborra, 2006). The current market segment of the sole trader is corporate institutions, meaning there is a business to business (B2B) business model (Stewart and Cohen, 1994). The use of differentiation strategy is the company’s major strategic option. Whiles the sole trader is in the market also, constant research that helps them to come to terms with the changing dynamics of the market is also necessary